Art Direction

TV spot for university campaign, produced by agency of record; as a member of the university's strategic marketing and creative team, contributed to
development of messaging and visual support; compiled backgrounder materials and presented brand orientation for new agency onboarding
PROCESS: rock band engagement lobby signage project - creative brief, production oversight, fabrication direction
FINAL: rock band engagement lobby signage project - creative brief, production oversight, fabrication direction
head shot requirements reference for contract photographer
Managed and directed 3-day campaign photoshoot. Devised shot list, directed photographer and worked with museum visitors as models.
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